Stigma Surrounding Neuromodulators

By Mikayla Cherneski RN

Cosmetic neuromodulator treatments are rising, yet many clients still prefer to keep their injections “under the radar.” Why does the stigma surrounding neuromodulators still exist?

In my ideal world, neuromodulators would be normalized and viewed in the same light as coloring our hair, adding fake nails/lashes/brows, spray tanning, getting a piercing or a tattoo… the list goes on. There is a huge misconception that one’s appearance will change drastically after treatment, which is not the case.

Neuromodulators (Botox, Dysport, Nuceiva, etc.) are purified proteins that we inject into specific, wrinkle-forming facial muscles. Neuromodulators temporarily relax these muscles, giving the face a “refreshed” appearance.

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The treatment is used to prevent new lines from forming and to soften existing ones. Neuromodulators are intended to enhance your look, not change it – you can still smile, frown, and be expressive!

When people hear the word “Botox,” they tend to think of multiple, different cosmetic treatments, grouping them under that one term, and then become apprehensive at the thought of injecting anything into the face. Many individuals out there are just misinformed about neuromodulators and how they actually perform, and it’s no question that we fear the judgment of others.

Likely, clients may also be hesitant to discuss their treatments because despite sharing more of our lives on social media than ever, the pressure to appear perfect with little to no effort is prevalent online and in reality.

We may feel embarrassed or even guilty to admit that we’ve received neuromodulators, as we think we shouldn’t need to get treatment and should feel beautiful and comfortable “naturally.”

The “I woke up like this” mantra is exaggerated further with the repetitive use of filtered photos online and a lack of transparency among celebrities and influencers who quietly get procedures done. At face value, it seems harmless, but constant exposure to curated “perfection” eventually affects how comfortable and open we feel with ourselves and others.

Of course, nobody is obligated to shout from the rooftops notifying us of every treatment they’ve ever had. Still, public figures, whom many look up to, could consider being more honest and relatable. There is no shame in receiving a neuromodulator treatment! We all need to join forces to take some weight out of the intense beauty standards we all attempt to live up to.

I genuinely believe that neuromodulators offer clients confidence that makes a huge difference in their day-to-day lives. We all want to feel comfortable and show up confidently in the world, and that desire doesn’t disappear as we age. Cosmetic neuromodulators promote positive body image, which undoubtedly has a powerful impact on our overall health and wellness.

We will leave the conversation of attempting to eliminate beauty standards in our society altogether for another day. Still, for now, we can engage in more honest discussions about how cosmetic neuromodulators can assist us with our confidence; by doing so, we will shift the focus of neuromodulators to a more positive, open-minded light.

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